SHRUGGING DOCTOR BREWING CO.
A full brand identity created for Shrugging Doctor Brewing Co., a local winemaking business located in Winnipeg, Manitoba. Partners Christopher Willows and Zach Isaacs provide an unique alcohol beverage experience by offering innovative services, exciting locally-made products and a commitment to customer satisfaction. The duo aim to greatly influence the alcohol industry in Manitoba and were in need of a visual identity to match this energetic brand. They’re entrepreneurial spirit was an aspect we wanted to capture in their brand’s visuals. A “refreshment of wonders” concept was developed to give the product an upbeat, charismatic swagger by pulling inspiration from the doctors of old who worked on the road selling their many miracle elixirs and remedies.