Maxillo Winnipeg is an oral & maxillofacial surgery clinic that manages a wide variety of issues related to the teeth, mouth, jaws and face. Founder, Dr. Kurt Scherle practices broad scope oral & maxillofacial surgery ranging from routine dental extractions to corrective jaw surgery and traumatic injuries of the face. Maxillo Winnipeg is a Manitoba-based facility that aims to position themselves as a forward thinking group with honest professionals who strive to push for the healthiest ways of living. We were approached with the challenge of developing a strong, trustworthy brand that encourages referrals from medical practitioners by ensuring their patients will be safe and comfortable during treatment. The Maxillo Winnipeg project was awarded best Brand Identity of 2017 in the Advertising Association of Winnipeg’s annual Signature Awards.